Running to Stand Still With Erick Haskell, COO of Greater China for the Adidas Group
Dynamic, diverse, and driven are a few words that come to mind when attempting to describe Erick Haskell, COO of Greater China for the Adidas Group. But, truth is, even these bold adjectives do not do justice nor come close to painting the collective picture of this accomplished, well-traveled family man. Furthermore, his unique approach to life and business pursuits has led to success at each of his domestic and overseas stops.
Mr. Haskell best summarized his drive and approach to life over the past 30 years, recalling a quote from his fourth grade teacher, Mr. Christensen:
“You can never get back a wasted moment.”
And his life and career certainly embody this simple, yet profound, motto.
Born in Silicon Valley, Erick Haskell grew up in Southern California. After a quick return to Northern California and a stop in Omaha, he went to high school near Denver. He attended George Washington University for his undergrad, George Mason University for a Master’s in International Trade and Finance, and The University of Chicago for a Master’s in Business Administration. His career has seen stops in Washington, Minneapolis, San Juan, Miami, San Francisco, Phoenix, Tianjin, and Shanghai. He has spent much of his career cultivating and furthering business interests across the globe, and more specifically in Latin America and the Far East (China).
Oh, and did I mention that he also runs marathons. So apropos. In fact he recently ran his personal best in Beijing (2:59, but who’s counting), and he is training for the 2012 Boston marathon. From stocking shelves to powering start-up companies to managing business lines and serving as CFO or COO for three companies, Erick has a wealth of experience and diversity.






