Be Successful Here

Any successful dental advertising campaign begins with research. Before layouts are drafted, headlines are written or artwork is chosen, the savvy marketer learns everything they can about the target customer. It is important to research patients and also think like them. What are their pain points? What’s the number one thing they look for in a practice? What would keep them coming back to the same dentist?

Discovering current demographics is part of this research. Demographic information should include age, gender, household income, number of household members and physical location. There are many ways this data can help inform marketing decisions. For example, Patient News’s research, data analysis and years of experience show that women make more than 80 percent of all healthcare decisions, so most dental correspondence is addressed to the female head of house.

The next step is taking an honest look at your strengths and weaknesses as a practice. Once these are identified, marketing messages should highlight strengths and turn weaknesses into positives. If your practice excels at customer service, focus on the personal and friendly experience a patient will have at your office. If customer service is identified as a weakness because your front desk is understaffed, turn this into a positive point by telling customers you keep overhead low and pass those savings on to them.

Determining a budget is a critical part of any dental marketing campaign. Break down projected costs to determine the overall budget and then look at how often you can contact customers within that budget. Whether it is big or small, sticking to the projected costs and using them as a guideline for decision making will help your campaign be a success.

Once these pieces are in place, a marketing strategy can be developed. This strategy will outline clear goals, action items and measures of success. This is also the point at which the direct mail campaign is developed. This includes creating collateral, a mail calendar and mailing lists. The overall marketing plan and the direct mail campaign should be integrated and combined to complement and support one another. For example, if an advertisement for your practice runs in the local paper, send an acquisition mailing to new prospects at the same time.

A virtual office is a way for companies to conduct business in various parts of the world. There is no need to have a location in the area, because a virtual office can create one for you. They offer “real” business addresses, video conferencing, multi-lingual assistants, and a host of other benefits.

We understand the difficulty in grasping the concept, especially when there are countless variables to consider. We want to go over a few of them today. Hopefully it will give you a little insight on how a virtual office can be used, and the type of benefits they offer.

1. Office Space or Virtual?

Renting or leasing office space can be an expensive start-up cost. It can also take hours of your time that should be used on the business. Add in the cost of furniture, supplies, and hiring a certain number of employees; it’s an overwhelming feeling you don’t want surfacing. A virtual office can eliminate all of these concerns, and provide additional features.

Sending and receiving mail can be accomplished by using a business address. Every virtual office can come with one, and it can provide the professional look your small business might need. This allows you to work from home or another remote location, without heading to the office.

2. How do you Conduct Business?

Since clients will not be going to a landmark location, it’s hard to understand how business is conducted. Everything can be done online. If you want to setup a meeting, a video conferencing area is available. What about having a secretary or receptionist to help with phone calls and paperwork?

Virtual offices come with personalized business phone numbers. When a client calls, a virtual assistant will provide them with any details or information necessary. Each assistant is highly skilled, and trained to meet any needs your business might require. They are also multi-lingual if it is needed.

3. Sticking to a Budget

Another concern for companies considering such office is their budget. If you can find the right company to service your needs, they will tailor a package that adheres to all company requirements and budgetary needs.

However, don’t get sucked into virtual office companies that require a security deposit upfront. They should offer a simple way of registering online, at least 30 days, risk-free, and give you the opportunity to have the business running in a short period of time.

It’s FREE!

‘Free? Nothing’s free. What kind of scam is this? Free? No way it can be free!”

Well firstly, you’re right, nothing’s free because there is always exchange – tangible or intangible – and energy is neither created nor destroyed; therefore, again, yes, you’re right, nothing is free and there is always exchange and gain.

So I know you must be itching to know, to know the truth, the real truth and now here it is – you are offering voluntary employee benefits at no direct cost to your company.

What this means is that you are offering the voluntary benefits and your employees choose what they want and how much they want and they make their own investment. Therefore, for every bit of coverage your employees get, all you have to cover is setting up the payroll deduction and the pretax savings on that coverage pays for this payroll setup multiple times over – so offering these voluntary employee benefits actually results in immediate net profit.

Wait a Second, Explain this A Bit More, Because I’m No Fool

Now, if you so choose, you can cover a portion or all of your employees coverage, as some of our clients do – covering $50, $100, or $200 of coverage per month for example. And if you are like most businesses, then you simply allow your employees to choose what they want and make their own investment, which is essentially and quickly done because the benefits are simple and affordable.

At the end of the day, all you have done is set up the payroll processing, provided for your employees in a big way, and collected the tax savings.

Other than being able to cater to your employees specifically and personally with your custom-fit employee benefits, offering benefits for free is definitely the most important reason why you need to offer voluntary employee benefits right now.

A Free Solution… Ahh What a Relief

Think of the relief this is bringing, bringing right now – relief from the suffocating squeeze of budget constraints, cutting off the air that was once cashflowing through your company and your brain and many of us have heard that money is about as important as oxygen, and these budget cuts are leaving you short of breath, short of funds, high on job loss, high on shame, high on disappointment, short on pride, short on growth, and short on success.