The Giant Myth About Social Media And Dentist Marketing

If you own and operate a dental practice, then naturally you want more new patients. And you’ve probably also heard about Social Media. Well, it just so happens you may want to be weary of it.

Let me explain:

I realize I’m going to get a lot of flack for this article.

But I don’t care.

I’ve had enough.

And I’ve decided to expose a giant myth about Social Media (aka SM).

But before I begin, let me say that I actually like Social Media. So why then am I about to rip Social Media a new one? Because SM is being billed as “the holy grail of marketing”.

When it’s clearly not.

Let me make my point by running through a few other beliefs:

Remember the Dr. Atkins diet craze?

When just about everyone thought all they had to do was eat fat and protein (and no CARBS) and they would magically get tight and toned? Well, did you also know that Dr. Atkins died a few years back? And many people believe he kicked the bucket from a heart attack caused by a diet high in fat and protein.

Who’d of guessed?

Or what about Y2K?

Remember that one? When all the so-called “experts” said that as soon as the year 2000 rolled around, the whole world would explode into bits and pieces?

Or how about when people swore the world was flat, and that if you sailed your ship beyond the waters of Europe, you’d fall off the face of the Earth?

Look, the point here is to be weary of popular beliefs.

Anytime something is billed as the solution to all of your problems… then nine times out of then something ain’t right.

Social Media falls into that category too.

In fact, my problem with Social Media is that you can spend a lot of time in front of your computer… and… have nothing to show for it.

Does that mean you should steer clear of it?

No, I like SM.

But only if you remember one thing:

It’s just one tool in your toolbox.

Which begs the question:

Along with SM, what other marketing campaigns are you using to drive your business?

Direct mail?

Email marketing?

AdWords campaigns?

Video marketing?

Please tell me you’re putting your marketing eggs in more than just the Social Media basket?

Are you?

I hope so because there is so much “online noise” coming at your prospects, putting all your marketing eggs into the SM basket is not a good idea.